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Z57 Inc. Announces IDX 3.0 Next Level Realtor® Websites Incorporating Social Media and Advanced Search Capabilities

Z57 Inc.’s next level Realtor® website product incorporates upgraded IDX technology from Onboard Informatics. The Realtor experience is enhanced with more options for agent customization, lead acquisition / conversion along with the addition of popular consumer user interfaces like social media sharing of favorite properties.

San Diego, CA February 17, 2011 — Z57 Inc., a leading provider of real estate online marketing services, announced data-rich improvements to their Realtor® Internet Data Exchange (IDX) website product. PartnerOnboard Informatics‘ recent enhancements to their IDX platform allowed Z57 to build more functionality into their IDX 3.0 website product. The technology provides an enhanced Realtor experience with more options for agent customization, sold home comparisons and lead acquisition / conversion. The upgraded product also incorporates popular consumer user interfaces (UI) like advanced search criteria and social media sharing of favorite properties.

The IDX 3.0 website solution provides MLS-approved Z57 real estate agents with: improved map-based property searches; choice of large map or list view of properties; additional search criteria such as school districts, neighborhoods, commute times, proximity to community features like parks — along with faster access to InstaCompare or sold home information. Z57 also addressed a Realtors’ need to provide Facebook and Twitter social media sharing of visitor’s property favorites.

Lead acquisition strategies were also enhanced with a streamlined process for subscribing to preferred listings alerts. The new website combines a lead’s profile with both their IDX and InstaCompare search results. In addition, IDX users can subscribe to automatic drip marketing campaigns.

“As consumers insist upon greater search capabilities, and Realtors demand increased functionality, we are pleased to announce our IDX 3.0 version,” said Ryan Whitlock, Z57 COO. “Through our continued partnership with Onboard, we are able to bring this enhanced version of our leading product to the marketplace — at a time when the wheels of the industry are gaining momentum.”

“Our technological partnership with Z57 supports their dedication to providing their Realtor clients with powerful IDX solutions. Z57 is able to deliver timely, accurate and useful consumer listing content – setting their agent website clients apart,” stated Marc Siden, Onboard Informatics CEO.

About Z57, Inc.
San Diego-based Z57, Inc. is a personal Web marketing company for real estate professionals. Founded in 1998, the company specializes in feature-rich designed websites, with content, lead capture/conversion and buyer/seller traffic generation through effective online marketing plans, listing syndication, Search Engine Optimization, drip e-mail marketing and a highly trained customer service team. Recognized as an Inc. 5000 company and San Diego’s No. 1 Web Development and Design Company, Z57 provides thousands of clients nationwide with proven real estate solutions matched with personal service. For more information call (800) 899-8148.

About Onboard Informatics
Since 2001, Onboard Informatics has offered powerful online tools that have enabled companies to drive traffic, keep and convert visitors, and understand behaviors. For years, Onboard has provided comprehensive local, regional and national real estate data solutions, and powerful web services to some of the most innovative companies in real estate, publishing, and technology. Onboard delivers seamless integration of real estate property listings, innovative lifestyle search parameters, community, school, neighborhood, geographic and demographic information, and successfully transforms the complexity of this data into meaningful solutions. Onboard’s advanced technologies support clients in achieving business objectives on both web and mobile platforms. Privately held since its founding, Onboard is located in the heart of the world’s financial center in the Wall Street area of New York City. For more information about Onboard Informatics or to request a demo,

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